In collaboration with:
product manager and marketing departments
Designing a functional of workouts for older women
This case study highlights how we designed workouts category for a holistic physical well-being app tailored to the unique needs of perimenopausal and menopausal women.
Overview
Overview
A compassionate fitness app
for women in midlife
A compassionate fitness app for women in midlife
Product
BloomFit — a fitness app designed for women in premenopause or menopause to support weight management and well-being through gentle, home-friendly workouts.
Goal
Help women manage their weight and feel strong during this life stage with a tailored, compassionate fitness journey led by a virtual personal coach.
Personas
Discover
We began by gathering insights through:
▫️ Interviews with women 50+ years old
▫️ Surveys exploring attitudes toward fitness, weight, and well-being
▫️ Competitive and best-practice research on wellness apps
Key findings guided every decision: users wanted gentle guidance, flexible routines, and emotional support, not pressure.
Insights
Key solution
A thoughtful, adaptive approach to fitness with a human touch
Concept
The mobile app creates a personalised fitness journey guided by a virtual Coach. Based on an initial user survey, the Coach selects the right exercises tailored to the user's goals and current condition. After each workout, users share how they felt, and the Coach adapts future sessions based on that feedback—offering support that feels truly personal. Users can also leave comments after workouts to thank the Coach or uplift others, building a warm and encouraging community around the journey.
Jobs to be done
What user gets
▫️ A 28-day plan generated by personal coach
▫️ Every day, user receives a daily plan of 3 gentle, tailored workouts (e.g. low-impact HIIT, Pilates, yoga, strength)
▫️ All workouts are safe for user’s specific needs (e.g. knee-friendly, joint-conscious)
Coach persona
▫️ Motivational without pressure
▫️ Uses affirmations (“You’re doing great - keep listening to your body.”)
▫️ Adjusts the plan if user feedback suggests pain, discomfort, or too much intensity
Key solution
A thoughtful, adaptive approach to fitness with a human touch
Daily plan structure
Daily plan structure
▫️ 3 easy workouts (e.g. 10 min morning stretch, 20 min low-intensity high-intensity interval training (HIIT), 15 min evening relaxation yoga)
▫️ A new workout list is delivered daily
Visual solutions
▫️ Clear information architecture and user flow
▫️ Familiar UX patterns, focus on core action elements
▫️ Video content dominates the app
Visual solutions
▫️ Clear information architecture and user flow
▫️ Familiar UX patterns, focus on core action elements
▫️ Video content dominates the app
Coach persona
▫️ Coach prompts throughout user interaction
▫️ Video prompts prevail over text prompts
Workout features
▫️ Clear instructions for each exercise
▫️ Voice prompts + on-screen prompts
▫️ All exercises adapted based on users initial survey
Workout features
▫️ Clear instructions for each exercise
▫️ Voice prompts + on-screen prompts
▫️ All exercises adapted based on users initial survey
Coach persona
▫️ Coach prompts throughout user interaction
▫️ Video prompts prevail over text prompts
Feedback loop
▫️ After each workout: “Did this work for your body today?”
▫️ Plan adjusted if user reports pain or difficulty
Community support
▫️ Exploring comments from other users to see how they’re experiencing the journey
▫️ Sharing thoughts after each workout to feel connected, supported, and part of a like-minded community.
Community support
▫️ Exploring comments from other users to see how they’re experiencing the journey
▫️ Sharing thoughts after each workout to feel connected, supported, and part of a like-minded community.
Feedback loop
▫️ After each workout: “Did this work for your body today?”
▫️ Plan adjusted if user reports pain or difficulty
Outcomes
Measuring Impact & Evolving the Experience
📊
KPIs
▫️ 28-day plan completion rate
▫️ Daily workout adherence
▫️ User satisfaction with plan personalisation
🫰
User success signals
▫️ 28-day plan completion rate
▫️ Daily workout adherence
▫️ User satisfaction with plan personalisation
✅
Next steps
▫️ Add self-reported mood/energy improvements.
▫️ Introduce 28-day themes (e.g., “Increase Energy,” “Strengthen Core,” “Relieve Stress.”)
▫️ Add educational content about menopause, nutrition tips during menopause, etc.
Let's keep in touch
Let's keep in touch
In collaboration with:
product manager and marketing departments
Designing a functional of workouts for older women
This case study highlights how we designed workouts category for a holistic physical well-being app tailored to the unique needs of perimenopausal and menopausal women.
Overview
A compassionate fitness app for women in midlife
Product
BloomFit — a fitness app designed for women in premenopause or menopause to support weight management and well-being through gentle, home-friendly workouts.
Goal
Help women manage their weight and feel strong during this life stage with a tailored, compassionate fitness journey led by a virtual personal coach.
Personas
Discover
We began by gathering insights through:
▫️ Interviews with women 50+ years old
▫️ Surveys exploring attitudes toward fitness, weight, and well-being
▫️ Competitive and best-practice research on wellness apps
Key findings guided every decision: users wanted gentle guidance, flexible routines, and emotional support, not pressure.
Insights
Key solution
A thoughtful, adaptive approach to fitness with a human touch
Concept
The mobile app creates a personalised fitness journey guided by a virtual Coach. Based on an initial user survey, the Coach selects the right exercises tailored to the user's goals and current condition. After each workout, users share how they felt, and the Coach adapts future sessions based on that feedback—offering support that feels truly personal. Users can also leave comments after workouts to thank the Coach or uplift others, building a warm and encouraging community around the journey.
Jobs to be done
What user gets
▫️ A 28-day plan generated by personal coach
▫️ Every day, user receives a daily plan of 3 gentle, tailored workouts (e.g. low-impact HIIT, Pilates, yoga, strength)
▫️ All workouts are safe for user’s specific needs (e.g. knee-friendly, joint-conscious)
Coach persona
▫️ Motivational without pressure
▫️ Uses affirmations (“You’re doing great - keep listening to your body.”)
▫️ Adjusts the plan if user feedback suggests pain, discomfort, or too much intensity
Key solution
A thoughtful, adaptive approach to fitness with a human touch
Daily plan structure
▫️ 3 easy workouts (e.g. 10 min morning stretch, 20 min low-intensity high-intensity interval training (HIIT), 15 min evening relaxation yoga)
▫️ A new workout list is delivered daily
Visual solutions
▫️ Clear information architecture and user flow
▫️ Familiar UX patterns, focus on core action elements
▫️ Video content dominates the app
Visual solutions
▫️ Clear information architecture and user flow
▫️ Familiar UX patterns, focus on core action elements
▫️ Video content dominates the app
Coach persona
▫️ Coach prompts throughout user interaction
▫️ Video prompts prevail over text prompts
Workout features
▫️ Clear instructions for each exercise
▫️ Voice prompts + on-screen prompts
▫️ All exercises adapted based on users initial survey
Workout features
▫️ Clear instructions for each exercise
▫️ Voice prompts + on-screen prompts
▫️ All exercises adapted based on users initial survey
Coach persona
▫️ Coach prompts throughout user interaction
▫️ Video prompts prevail over text prompts
Feedback loop
▫️ After each workout: “Did this work for your body today?”
▫️ Plan adjusted if user reports pain or difficulty
Community support
▫️ Exploring comments from other users to see how they’re experiencing the journey
▫️ Sharing thoughts after each workout to feel connected, supported, and part of a like-minded community.
Community support
▫️ Exploring comments from other users to see how they’re experiencing the journey
▫️ Sharing thoughts after each workout to feel connected, supported, and part of a like-minded community.
Feedback loop
▫️ After each workout: “Did this work for your body today?”
▫️ Plan adjusted if user reports pain or difficulty
Outcomes
Measuring Impact & Evolving the Experience
📊
KPIs
▫️ 28-day plan completion rate
▫️ Daily workout adherence
▫️ User satisfaction with plan personalisation
🫰
User success signals
▫️ 28-day plan completion rate
▫️ Daily workout adherence
▫️ User satisfaction with plan personalisation
✅
Next steps
▫️ Add self-reported mood/energy improvements.
▫️ Introduce 28-day themes (e.g., “Increase Energy,” “Strengthen Core,” “Relieve Stress.”)
▫️ Add educational content about menopause, nutrition tips during menopause, etc.
Let's keep in touch